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The Board of Directors

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Ruben Halfhuid

Founder & Chairman

Forty years of experience in Marketing and Operations on a Sr. Executive Management Level in different parts of the world for Fortune 500 Companies like, Texaco, Chevron and Alcoa, but also for National Companies like Vredestein, Cebeco Handelsraad in Holland and MRS Holding in Nigeria. The sectors that I was involved in were:

  • Agriculture (Edible oils; food processing and pesticides/herbicides production & Marketing)

  • Mining & Processing (Bauxite Mining; Alumina Refining; Aluminium production)

  • Management Afobaka Hydro Facility (189 MW installed capacity) to support the Aluminium Smelter

  • Downstream Oil Business: Logistic, lubricants production and Fuel Marketing

Phone: +32 487 474251


David Armani

Founder & Vice Chairman

David is a strategy specialist who leverages his skills to further multinational organizations interests, across different industries, attaining challenging objectives through efficient and solution-oriented strategies and through a vast and valuable professional network of key players and decision-makers. A senior VP, innovative renewable energy group created in conjunction with Oxford University, he fostered a UKTI mission with Asia Development Bank generating an orders portfolio worth £8 Billion. David pursues humanitarian programmes in developing nations with renowned high profile personalities.


Phone: +44 0794410332



Carlton Dallas

Founder & CEO

Carlton is a resident of Hilton Head Island, SC after retiring from the Chevron Corporation, as Regional Marketing Director for 33 countries which comprised the $13 Billion in revenues, Africa/Middle East/Pakistan/Europe (AMEPE) Region headquartered in Cape Town South Africa. In this capacity, Carlton directed the functions of pricing, promotion and advertising, capital investment, mergers & acquisitions, strategic market entry/exits including a $750 million asset divestment program and was the Business Leader managing the deployment of SAP in southern Africa, the first “downstream” deployment outside the continental US. This deployment was a multi-million project with over 200 people assigned to the project.

Prior to the Cape Town assignment, Carlton was President/CEO for Chevron Eastern Caribbean, Ltd a $500 Million Chevron subsidiary of 17 countries/islands headquartered in Bridgetown Barbados.

During his international assignments, within a 3-year span Carlton helped lead the new AMEPE Region from its creation to 2nd most profitable out of 5 operating regions around the world. Carlton held operational responsibility for the sale and disposition of over $750 million in assets during a global rationalization campaign and while executing this divestiture won the Chairman’s Award from the Chevron Corporation for his work in “extracting” two Chevron employees held in a Congolese prison. A Congolese prison has no gym, TV, privacy, etc. not a good place!

Most importantly, Carlton started his career as a 3rd shift clerk in a station, with a career culminating with responsibility for assets on five continents, has moved 19 times in his career and has visited/lived in or managed assets in 71 countries.

In retirement, Carlton was recently named CEO of Phoenix Med LLC, an aesthetic and therapeutic  medical products company based in the U.S. and serves on the Board of Trustees, Business Partnership Foundation of the University of South Carolina’s Darla Moore School of Business, the Beaufort County Economic Development Corporation, the Synovus Bank of South Carolna and the Beaufort County School District’s Citizen Led Oversight Committee(CLOC) which provides project management and financial oversight to the $345 million Bond Referendum.

Carlton attended the University of North Carolina-Chapel Hill and is a graduate of the University of Maryland with post graduate programs completed at the University of Chicago, UNC-CH Kenan Flagler School of Business, Cornell University, and the Center for Creative Leadership.

Phone: +1 843-290-8668


Maurice de Vries

Finance Director


CEO best spirits of Africa (Pty) Ltd -2018 Current

Group General Manager Distell M&A New Business Development 2010-2018

Chevron Corporation 2004-2010

Director Chevron Egypt, strategy Business Planning & Pricing Manager Africa Europe

Pakistan Region, Area Marketing Support Manager- Southern& Central Africa

Manager Business Planning & MIS, Old Mutual PFA 2002-2004

Manager Corporate Performance, Capital Expenditure, Projects 1996-2002.


MBA – University of Michigan (Ross Business School)

Graduate of MJMI (Tauber Institute for Global Operations University of Michigan)

MS Chemical Engineering – The Ohio State University

BSc Chemical Engineering – University of Cape Town


Phone: +27 73322 1814


Anchor 1

Ruben Halfhuid  Full C.V

Anchor 2

Carlton Dallas
  Full C.V

Anchor 3

Murice de Vries
Full C.V

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